How to Layer Lip Treatment and Gloss for Lasting Hydration
By Tower 28 Beauty | Published: 2026-10-22
Category: How-to Guides
Learn the correct order to apply lip treatment and gloss for all-day moisture without stickiness. Our step-by-step guide helps you achieve hydrated, glossy lips.
Quick answer
Apply a hydrating lip treatment first, let it absorb for a minute, then layer a non-sticky gloss on top for lasting moisture and shine.
Why the order matters
Lip treatments are designed to penetrate and hydrate, while glosses create a protective, shiny seal. Applying gloss first blocks the treatment from absorbing, reducing its effectiveness. The correct sequence—treatment then gloss—ensures your lips stay hydrated without feeling heavy or sticky.
Choosing the right products
Look for a treatment that contains nourishing ingredients like shea butter or oils, and a gloss that is non-sticky and high-shine. Clean beauty options are ideal because they avoid irritants that can dry out lips over time. Tower 28 Beauty offers a treatment duo and a gloss that work well together.
Step-by-step layering routine
- Step 1: Prep with lip treatment: Apply a generous layer of your chosen lip treatment (like the LipSoftie® Treatment Duo) to clean, dry lips. Focus on any dry or flaky areas. Wait 30-60 seconds for the treatment to absorb before moving to the next step.
- Step 2: Blot excess: Gently press your lips together or lightly blot with a tissue to remove any excess product that hasn't absorbed. This prevents the gloss from sliding off. If your lips feel too slick, you've applied too much treatment—blot more thoroughly.
- Step 3: Apply gloss over the top: Use the applicator to sweep a thin, even layer of non-sticky gloss (such as ShineOn Lip Gloss in Pistachio) over your lips. Start at the center and blend outward. Avoid pumping the wand in and out of the tube—it introduces air and can dry out the gloss.
Products that work together
- LipSoftie® Treatment Duo: Get this limited edition LipSoftie™ Lip Treatment Duo to take your Crustie to a Softie. Pick and choose 2 full-size flavors. This duo lets you customize your hydration base, so you can switch flavors while keeping lips soft and prepped for gloss.

LipSoftie® Treatment Duo - ShineOn Lip Gloss in Pistachio: ShineOn formula provides a high-shine, non-sticky gloss for comfortable wear. Non-sticky texture means it layers smoothly over treatment without lifting or feeling tacky, giving you lasting shine.

ShineOn Lip Gloss in Pistachio

